Like every other teenager in the early 2010s, I fell for the trend and created my own instagram account. It was the perfect way to stay connected with friends, follow my favorite brands and stay updated with the latest and greatest. I was instantly amazed to see the variety of content and themes users would highlight on their pages, which encouraged me to start brainstorming ideas of my own.

As I became more acclimated with various social media apps and digital marketing tools, my skills were put to the test.

While being cooped up inside during the COVID-19 pandemic shut-down, I was offered the opportunity to practice my content creating skills by expanding my family’s music business brand, E•Z Notes. My mother, Laura Chu Stokes (previous Co-Owner of E•Z Notes), and I worked together to launch the company’s Youtube Channel, Instagram and Facebook pages. Our visibility on those platforms grew, connecting us with new customers, majority being independent piano teachers. As a direct result from our activity, we witnessed a significant increase to the company’s annual sales revenue.

With this enriching experience, I discovered a passion for brand marketing. If you are interested in working together to build awareness around your brand or you’d like to tell your brand’s story but are not sure where to start, I would love to assist! Send me a quick note at the button below.

Click on the hyperlinks above to take a look of my work with E•Z Notes. Below, you can scroll through my evolving photography portfolio!